Despite new waves of idols and ever-changing trends, two names continue to lead the global Hallyu wave, BTS and BLACKPINK. Based on data from the 2025 Overseas Korean Wave Survey, these two groups remain the most loved K-pop acts across Asia, the West, the Middle East, and Africa.
BTS: Still the Global No.1
For the fifth consecutive year, BTS has held the top spot as the most preferred Korean artist. In 2024 alone, BTS was the favorite K-pop group for 24.6% of global respondents, with particularly strong numbers from:
- United States (34.2%)
- Europe (28.7%)
- Middle East (20.5%)
- Africa (26.5%)
Even without full group activities due to military enlistments, the group’s influence remains unmatched, supported by solo projects, legacy fandom, and cultural significance.
BLACKPINK: Queens of Global Impact
Following closely behind, BLACKPINK ranked second globally with 12.3% preference. They are particularly popular in:
- Asia & Pacific (16.2%)
- Europe (9.1%)
- United States (9.6%)
With each member having successful solo ventures, BLACKPINK continues to dominate both the music and fashion industries. Their dual presence on charts and runways reinforces their iconic global image.
Other Rising Acts
The data also shows consistent love for:
- IU – Especially popular in Asia and among older demographics, with 3.1% global support.
- Stray Kids & PSY – Gaining steady momentum, particularly in Europe and the Middle East.
- TWICE – Maintaining a solid base, still ranking in the top 5 globally.
Netizens’ Reactions
The ranking quickly went viral on Korean forum Pann, where netizens flooded the comments with praise, calling BTS and BLACKPINK “undeniable legends” and “the pride of K-pop.”
Comments on Pann:
- Now BTS and BLACKPINK have gone beyond just being K-pop idols, they’ve become true artists.
- Even if people try to bring them down, your faves could never match their career ㅠㅠ
- At this point, they don’t even feel like idols anymore, more like international artists from another country.
- Looks like BTS and BLACKPINK will keep locking down the top 1 and 2 spots for a long time to come.
- Another…
Another year, another reminder that BTS and BLACKPINK aren’t just leading the K-pop scene: they’ve transcended the category entirely. With unwavering global influence, an unmatched legacy, and fan loyalty that spans continents, these two powerhouse groups have solidified their status not only as cultural icons of South Korea but as permanent fixtures in the global music and entertainment landscape.
